The opening advertising workings in Russia. From a German Bussinesman Ludvig .
After the elimination of serfdom in Russia began to expatiate on the advertising responsibility: if the earlier announcement advertisements were published only in true newspapers, then from that moment it became possible to spread about newspapers on the rolling in it advertisers. Off the record publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Median Appointment of ads. The tasks of this responsibility, persuadable Metzel Ludwig, a Czech by way of confinement, but supposedly German tribe, were receiving ads commercial and special character and appropriate them in the press. Of practice, initially Metzel worked predominately with the uninformed editions, but later his occurrence went to the mountain, and he managed to reach the customer base metropolitan newspapers. In 1891 his section was transformed into a “Trading House L. and E. Metzel and K °».
Nigh the source of XX century daring Metzel virtually monopolized the Russian trade in recompense text advertising and has already entered the ecumenical au fait with: Limb agencies existed in Warsaw, Berlin, Paris, Reborn York, etc. Past this ever, the trading legislative body has been transformed into a “Russian Juncture Breeding Company announcements - This suite lasted until October 1917
Parentage responsibility Metzel contributed to the event of civil advertising: if earlier ads were compiled nearby the advertisers, then with the advent of advertising intermediation creatives were created elementary past professionals. Of advance, this affects the quality of advertising in the seethe and, accordingly, on its effectiveness. On the other conspiringly, to Metzel Russian press has not so far received such gains, and, as a ruling, there was the long green from subscriptions. With regard to the provinces, the occupation Metzel very soon revives trade in the unusual corners of the country, which, in shift, non-natural the Russian succinctness as a whole.
Power Metzel promoted not on the other hand imported companies but also their own, promoting the advertising province: “Every manufacturer of a work may be, or sells it have to, if he wants to extend its sales and fall back on to newspaper advertisements, it would be difficult for the nonce to bear all progressively increasing competition. A nice advertising, which does not probability more than what she is able to consign, purpose without exception extras and the amount used up on publishing, always come underwrite in abundance. The assembly liking acquire prominence, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - designer of the agency important office ad
If the Principal Service committee “worked, mostly, the placing, the” Russian Communal Progenitor Concern offers “significantly expanded its latitude of services: the employees of the partnership is advertising texts, developed slogans, carried distant the transformation into other languages (A youthful tip-off here. The peculiar businesses recognize the market more intelligent and be means of the Internet, you can find phone companies, such as “Werbeagentur Dortmund”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Primer on the broadsheet that advertises the guests Metzel later on appealed to entrepreneurs: “You are forced via a mob of out of the ordinary details, so that you may not make happen the intended unbigoted - to develop their business. If you go to the Trading dynasty “LI And E. Metzel and K ° », then you choice fulfil the desired by way of skillful advertising, namely, the right allocation of ads to the publications, in their grand appearance and sound content.”
The notable adjectival phrase “advertising - the machine of trade” - is also the development of the first advertising agency Metzel: it is considered that it invented the government top banana of the group VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian